Logistics.
The network that makes African industry competitive.
Moving goods across Africa costs two to three times what it costs across comparable distances in Asia, Europe, or the Americas. Two to three times. Intra-African trade accounts for roughly 15% of the continent's total trade \u2014 the lowest share of any major region in the world. That figure alone explains why African manufacturers struggle to compete, even when their products are superior.
The cost of logistics is not a line item. It is a structural barrier to industrialisation. When it costs more to ship goods from Lagos to Douala than from Shanghai to Lagos, no tariff regime or trade agreement can compensate.
The warehousing, freight, and cross-border networks that make African industry competitive are not optional infrastructure \u2014 they are the precondition. The focus begins with corridors where demand already exists and infrastructure lags furthest behind.
What competitive logistics requires.
Warehousing
The storage infrastructure that Africa’s trade volumes demand.
Africa’s warehousing stock is a fraction of what its trade volumes require. Modern, climate-controlled, well-located storage facilities are scarce — and that scarcity drives up costs across every supply chain. The investment position is in warehousing at strategic nodes: near ports, near processing zones, and along the trade corridors that connect African economies.
Cross-Border Logistics
The procedural and physical infrastructure that intra-African trade demands.
The African Continental Free Trade Area (AfCFTA) has opened the legal framework for intra-African trade. But the physical and procedural infrastructure lags far behind. Border delays, documentation complexity, and inconsistent regulatory regimes add days and dollars to every shipment. Cross-border logistics systems that reduce that friction — combining technology, local knowledge, and operational discipline — are what the market now requires.
Freight & Distribution
The reliability and visibility that modern supply chains require.
Last-mile and mid-mile freight in Africa is still dominated by informal operators with limited technology, inconsistent service, and no data infrastructure. Structured freight and distribution networks — with systematic routing, fleet oversight, and demand forecasting built into the operation — are the standard that competitive African supply chains now demand.
The analytical layer.
In logistics, marginal improvements in routing and load optimisation compound into billions of dollars of value at continental scale. Automated routing, demand forecasting, cross-border documentation processing, and fleet oversight govern every logistics operation within the Njoh system.
These are not supplementary tools added to traditional logistics. They are the operating layer \u2014 systems that learn from every shipment, every delay, and every border crossing to become structurally more efficient over time.
Foundational phase.
The logistics arm is in active development. Priority trade corridors are being mapped, warehousing sites identified, and the operational platform for cross-border and freight operations is under construction.
First operation targeted for 2026\u20132027. Logistics is the connective tissue of the Njoh system \u2014 and it is being built to last.